You have established a marketing plan - now what? It is time to establish your marketing strategy. Your marketing plan included what and why, but the strategy is how you will accomplish the goals you set. Marketing Strategy: What Is It? A marketing strategy is a playbook for how you will reach your goals while turning your target market audience into loyal, repeat customers. It stands a ... View Post
5 Easy Marketing Components You Can Create Before 2021
Marketing Plan It is quarter four (Q4) - we are officially down to the last three months of 2020. If this year has taught us anything, it is to move boldly with intention and reach to solve the needs of others. Every new or established brand needs to have a marketing foundation - with that said, creating a marketing plan is essential. What is It? A marketing plan is a strategic roadmap ... View Post
Here’s To 27: Birthday Reflection
August 15: The Best Day Everrr For the first time in what seems like forever, I have absolutely no plans for my birthday today, ZERO. No extensive planning. No asking friends and family for plan ideas. No sending out announcements and invitations. No having to prep and prepare. Nada! And honestly, it feels great! 2020 changed that, but it's been a blessing in a disguise. Originally, I ... View Post
Whew, Healing Takes More Time Than Realized
Healing Takes Time After writing my boundaries post and hoping to do the work, I've been getting my life together to live purposefully with no regrets. And I've noticed, healing takes time - more time than what I originally thought. Everything Takes Time Communicating your boundaries is HARD - well at least it was for me. I've spent most of this quarantine downtime still working ... View Post
What Therapy Has Done For Me, Lately
*cues Janet Jackson's What Have You Done For Me Lately?* My Therapy Journey Every other Wednesday, like clockwork, I receive a call from my mental, emotional, and spiritual best friend and mentor, my therapist. It's always refreshing to hear her joyful voice to lift whatever mood I'm in that day. After our engaging pleasantries, we jump into discussing current personal situations and ... View Post
Inexpensive Makeup Products for Beginners
Makeup for Beginners As if applying makeup and perfecting a technique aren't hard enough, choosing which makeup brands and products to use can be even harder. I remember practicing and wearing makeup in December 2015 for my college graduation. I watched YouTube videos every day to help me choose products, learn which tools to use, and how to apply it. That's why it's important to discover ... View Post
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