No matter what profession or field we are in, we need to constantly build relationships with the people around us and beyond. Networking, social media, face to face communication does that for us. Having general and tailored conversations help foster relationships with others and make meaningful connections.
Essentially, that is the bulk of what public relations is. As someone who studied this subject in undergrad, I always get asked questions like: what is it, what does it entail and isn't it similar to marketing? So I’m here today to answer general questions + give more insight.
So what is public relations?
According to PRSA (Public Relations Society of America), the official definition is "about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization."
This should bring clarity, in some form or fashion, because companies, businesses, and brands are subconsciously and consciously building relationships with you. For example, individuals love, LOVE Target, myself included, to the point where all products have to come from there and not similar stores, like Walmart. That has a lot to do with their branding, marketing, and public relations efforts. It also builds brand loyalty because you chose one brand over another.
But isn't marketing similar to public relations?
Yes and no. Here is my breakdown of what each profession means:
Public Relations = relationship building from clients to audience through various media.
Advertising = visual content seen to represent a brand or company, i.e. commercials, etc.
Marketing = the sales aspect to promote and sell products + services.
Branding = the consistent packaging (name, logo, color schemes, slogan, etc.) a brand or company portrays to its audience. This ties into Marketing.
So what is the biggest take away in public relations?
It's understanding your clients’ audiences and having vision to set them apart from others similar in the same professions/fields.
I honestly love this profession because it is way bigger than me - it’s about the client. It brings the visions and dreams of clients to their intended audience, and when the final plan comes to life, it is amazing to see. In no way, shape, or form, would I say I’m the best publicist because the profession is ever changing, a lot of hard work, late hours, and always so much to learn. I will say I’m willing to keep learning and growing to become better for current and future clients, and myself.
There's honestly more I can say about this topic, but it would be overwhelming and longest post ever. If you still have any questions about public relations or any of the following - I am happy to answer them! Leave comments below or tweet me.
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